Marketing Automation in Microsoft Dynamics CRM 2011

Marketing Automation in Microsoft Dynamics CRM 2011

Course Code: ITIC80290
Duration: 1 Day

Schedule*:
Daytime Class Thurs 9:00AM – 5:00PM
Weekend Class Sat 9:00AM – 5:00PM

Lecture hours: 7
Lab hours: 10 (self-practice lab – book your own time)

Price: $550 incl.GST (Include Microsoft Official Courseware)

Book Course

 

Exam: MB2-868 Microsoft Dynamics CRM 2011 applications
Credit towards Certifications: Microsoft Dynamics Certified Technology Specialist

Course Overview

This course introduces you on how to use Microsoft Dynamics CRM to extend the effectiveness of your marketing department and provides context of how to use things such as marketing campaigns, marketing lists, and campaign templates in Microsoft Dynamics CRM. It also discusses the role of campaign activities and marketing lists in campaigns and discusses how to associate sales literature, target products and price lists with marketing campaigns.

Who Should Attend

This course is designed for new partners and customers of Microsoft Dynamics CRM that want to learn about the available marketing features in the Microsoft Dynamics CRM product.

At Course Completion

After completing this course, students will be able to:

  • Examine the benefits of closed loop marketing
  • Create and use marketing lists
  • Introduce quick campaigns and marketing campaigns
  • Plan marketing campaigns and create and use templates
  • Import leads
  • Associate sales literature, target products and price lists with marketing campaigns
  • Capture and manage campaign responses
  • Create and manage sales goals for individuals and teams within your organization
  • Use Personal Charts, System Charts, and Dashboards to analyze marketing information

 

* Please note course schedules are subject to changes, please check with our office before register.